Seattle (PR Web) Oct. 8, 2009: Callbutton LLC announced today that veteran e-Business executive Jeff Scherer has joined the firm as Associate Partner.
Mr. Scherer has experience in developing and deploying successful e-marketing platforms with companies such as AutoNation, MarineMax, Red Oak Marketing Group, and Tracker Marine Group/Bass Pro Shops. He also helped pioneer the first direct-to-consumer boat sales program in the marine industry.
Michael Markette, Callbutton Managing Partner, stated "Jeff's background, knowledge and experience will play a key role in helping us accelerate our continued growth plans. He is a true blue-sky thinker and has excellent industry relationships. We are extremely fortunate to have him on board at this time."
"Callbutton has survived and prospered over the years for two main reasons- service and innovation. They are relentless in pursuing and integrating technologies that help clients drive and impact their business today," said Scherer. "I am thrilled to join up with an organization that continues to grow in a tough economy."
Mr. Scherer continues to participate in many automotive and marine industry committees and was on NMMA's Task Force for Dealer Standards and Certification. He will work out of Callbutton's Midwestern office.
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Callbutton LLC - Callbutton provides SMART Toll-free Numbers and local trackable phone numbers for companies, as well as SMS text messaging and Click-to-Call services, that allow them to evaluate the effectiveness of sales and advertising campaigns. Robust reporting applications provide actionable information to track marketing effectiveness, capture all leads, and deliver all inquiries to the right person in real-time. Callbutton can be reached at marinebiz@callbutton.com or 866-431-9613.
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