DR/PI Agencies route calls and track leads with Pay Per Call
Affiliate Networks sell calls and track for affiliates
Online Directories take credit for calls they generate
Advertising Agencies calculate complete campaign ROI
Direct Marketers track campaign effectiveness
SEO / SEM include calls in their analytics
Multi-Location Retailers route calls to get every lead
Call Centers double monetize calls
Other Business benefit from call tracking
 
Callbutton Launches Direct Marketing Reporter
 
SEATTLE, WA, 17th March 2008 - Callbutton today announced the successful launch of Direct Marketing Reporter. The service was designed from the beginning with the needs of direct marketers in mind. By combining Callbutton's SMART toll-free numbers with a call tracking and reporting engine designed for direct marketers, DM Reporter works across all direct marketing media. DM Reporter provides real-time feedback on how each campaign is performing, which ad copy drives the greatest response, and which medium provides the highest ROI.

"When we say immediate we mean immediate" said Michael Markette, Managing Partner, Callbutton LLC, "Adoption of Direct Marketing reporter provides immediate market intelligence through real time tracking to all the parties involved in a campaign including marketers, broadcasters and call centers. It also allows immediate number provisioning for all new campaigns".

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