Article excerpts from September 2001...
Callbutton L.L.C. recently inked a deal to supply its Web-based software and services to Akamai Technologies Inc. to help boost sales. Terms weren't disclosed.
Using technology from (then) Richardson-based Callbutton, Akamai will place an icon on its Web site that visitors can click to reach a sales representative. The customer is asked for his or her name and phone number and afterward receives a call from a salesperson.
In addition, Callbutton keeps track of customers' information requests, enabling Akamai's sales reps to later assemble information about whatever product or service the customer is interested in and follow up on a potential deal.
Cambridge, Mass.-based Akamai (Nasdaq: AKAM) runs a worldwide network of 8,000 servers that permit the delivery of ads and Web-based content to surfers via the geographically closest server.
A spinoff of the Dallas technology concern Intelemedia Communications, Callbutton runs on what's known as an "application service provider" model, meaning it rents its software over the Internet, rather than making customers install it in-house.
Among other things, Callbutton's service lets calls be routed to any person or device the customer wants, according to rules the customer establishes. For instance, a sales agent could get calls sent to a cell phone between 9 and 5, and put in voicemail thereafter.
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